Logistics property developer Tritax Symmetry is continuing to expand its team with the senior appointment of Alastair Patrick as the company’s marketing director.
Alastair has in-depth marketing experience working across a range of categories on leading brands including Diageo, British American Tobacco and Coca-Cola. At Tritax Symmetry, Alastair will head up the development of the company's marketing strategy, driving an occupier-orientated approach to grow Tritax Symmetry’s market share.
Speaking about the decision to join Tritax Symmetry, Alastair commented: “Over my 20-year career, I have developed a specialism in brand development, setting marketing strategies that connect with customers to deliver strong revenue growth. I’m thrilled to be working with Tritax Symmetry in this newly created role and utilising my broad experience to take the brand to its full potential.”
Christian Matthews, director at Tritax Symmetry, continued: “In response to the strong and enduring occupier demand being experienced we are now accelerating our development programme. Work is underway on a speculative development programme of over 2.4 million sq ft of space over the next 12 months, for which Alastair’s expertise will be invaluable and we look forward to working with him to further communicate our values and capability to the market.”
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